12/1/2023 0 Comments Tik tok challenges calendarYes, technically you could describe TikTok as a short-form video platform (and we absolutely did earlier in this story), but the truth is, it’s a powerful social connecter and communication tool, too. (And, yes, lip-synching and dancing are still as popular as ever here.)Ĭommunities find each other here - hey, #witchtok! - and new languages are created. Now, it’s an entertainment hub and education tool, one that users flock to for research, information, shopping, and laughs. Though TikTok may have originally been created as a lip-synching app, its function has evolved beyond anyone’s imagination. Knowing who uses TikTok is important for marketers, but so is understanding how they use it.
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